One Trading

One Trading is a cryptocurrency platform with a focus on EU regulated perpetual futures. We went back to the drawing board and with the clients shared vision, created an entirely new brand and digital presence for the start-up cryptocurrency trading platform. Rooted in the visual language of online trading while avoiding alienating seasoned investors was a tricky balance. We found a minimal but vibrant colour palette paired with beautiful modern typography created the foundations for a slick and digital first brand.